News of hackers stealing customer information from all types of businesses seems to be an almost monthly occurrence. From the most recent hack of patient information from Anthem, a major health insurance provider, to the massive breach of payment information from Target just before the holidays in 2013, consumers are more aware than ever that the information they entrust to businesses are vulnerable to theft.
It’s one thing when these computer criminals steal email addresses or phone numbers, but the vitality of consumers lives (and bank accounts) can be at stake when credit card information and social security numbers fall into the wrong hand. While businesses are beefing up their IT systems to protect their customer’s information and providing free identify theft monitoring and protection when hack do occur, the key question is what changes actually happen in consumer behavior as a result of a hack? Read more