Quick List Tuesday May 31st, 2016

Our newest issue of the Quick List, a bi-monthly summary of what’s happening in marketing research and new happenings at REPASS.

What we are celebrating this week —
The retirement of an integral part of the REPASS team. We said goodbye to Chuck McFadden this week (and got in a little #RedNoseDay celebration while we were at it). Chuck has been with REPASS since our inception and will be dearly missed, but we know he will enjoy retirement!!

What we’re sharing this week–
We do a lot of qualitative research…and I mean, a lot! So we are constantly racking our brains, coming up with new ideas, and connecting with others in the business to see what techniques have the most bang in a qualitative setting. Enjoyed this article from MRA about projective techniques and ones that produce the most “Aha moments.”

What we’re thinking about —
With graduation season upon us, it’s hard not to be a little nostalgic. One of our team members had a son graduate last week, and another attended graduation at the US Naval Academy. Taking a moment to see life through the eyes of a graduate is such a great reminder about all the opportunity, excitement, and good that there is in this world. For so many, the adventure is just beginning. Can you remember your graduation? Has your life gone the course you imagined? Is that a good thing or a bad thing?

It also brings to mind a recent blog post on facing constraints and staying creative and imaginative. Take a look, Lessons from the Playground.

Quote we’re pondering —
“Be fearless in the pursuit of what sets your soul on fire.” – unknown

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Thanks for reading! Have a wonderful week.
To Your Success,

Will Krieger
Vice President, Insights