Quick List Tuesday: Knowing What’s Coming

What we said “Wow!” to this week —

Now that’s what we call solid research! Stanford University is heading up a One Hundred Year Study on artificial intelligence (100 years! Yep, you read that right). The study panel reviews AI’s progress every five years to assess the current state of AI. The studies are expected to develop syntheses and assessments that provide expert-informed guidance for direction in AI research, development, and systems designs, as well as programs and policies to ensure that these systems broadly benefit individuals and society.

 

What we’re talking about – 

The iPhone 7. Since we regularly do research in the consumer audio space, we are intrigued by the wireless EarPods and the new design of the headphone jack. What do you think? What are you most excited about or did this announcement not do it for you?

 

What Pokémon Go players are talking about—

Location Data Sharing. All this fuss about Pokemon Go the last few weeks has led to many conversations about location data sharing. It’s everywhere, and almost impossible to avoid as a consumer. But what does in mean for marketers? Take a look at this article by Kate Kaye that explores how location tracking is on the brink of a total explosion. Especially interesting is the rise of location data tracking and analytics firms such as Placed (www.placed.com).

 

Quote we’re pondering —

“The secret of change is to focus your energy not on fighting the old, but on building the new.” – Socrates

 

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Thanks for reading! Have a wonderful week.
To Your Success,

Will Krieger
Vice President, Insights