This author has yet to write their bio.Meanwhile lets just say that we are proud Megan Popp contributed a whooping 18 entries.
Our newest issue of the Quick List, a bi-monthly summary of what’s happening in marketing research and new happenings at REPASS. What we are talking about this week — Because we are all about the art of storytelling, we loved this Ted Talk on understanding how your brain sees the world around it. It’s fascinating. Not […]
Our newest issue of the Quick List, a bi-monthly summary of what’s happening in marketing research and new happenings at REPASS. What we are talking about this week — Because we are all about the art of storytelling, we loved this Ted Talk on understanding how your brain sees the world around it. It’s fascinating. Not […]
As humans, it is the use of story that defines us… It’s not simply our ability to communicate. Many mammals can communicate with one another (dolphins, elephants, etc.). It’s our ability to communicate in story form that drives our species forward, learning from experiences, passions, challenges, and so on. Last week I shared a […]
(Elements of this post adapted from The Mystery of Storytelling: Julian Friedmann at TEDxEaling) I’m delighted to tell you there is a formula for storytelling. Many actually. But they boil down to the same rhythmic cadence that we want to take the reader or listener through. First, a brief look at why storytelling […]
Our newest issue of the Quick List, a bi-monthly summary of what’s happening in marketing research and new happenings at REPASS. What we are celebrating this week — The retirement of an integral part of the REPASS team. We said goodbye to Chuck McFadden this week (and got in a little #RedNoseDay celebration while we were […]
It has long been held – erroneously – that folks in the market research industry are dull. Maybe our conferences aren’t as lively as those in advertising or the public relations world, but we have been known to hoist multiple cold beverages during a 3-day conference. The blog that follows will, in fact, improve […]
This past weekend, an incredible group of marketing leaders from across North America converged in Chicago. The organization that brought us together: The American Marketing Association (AMA). We talked about why we volunteer and about how to build teams, communities, and future leaders. When we volunteer, no matter the cause or organization, we sacrifice. Let’s break […]
There is a lot of talk about creativity these days, and rightfully so. It’s critical in today’s competitive environment. But, as with any popular topic, there are many offering advice, and it can be difficult to determine what point-of-view to believe. I’m an advocate for creating your own definitions first, not relying solely on […]