Quick List: Does Empathy Really Matter?
Our newest issue of the Quick List, a bi-monthly summary of what’s happening in marketing research and new happenings at REPASS.
Our focus this week (and every week) #GoBeyond —
It’s an ongoing mission for us to “Go Beyond.” We are constantly searching and experimenting with ways to provide more value to clients. Sometimes this means taking risks to find breakthroughs. We believe that the only way to help you, and our clients, to move forward is for us to push the boundaries of our work. To not only help identify and explore problems, but find solutions and illuminate the path forward. In order to do this, though, we believe the most important part of our work starts with listening.
What we’re thinking about this week #Empathy —
Empathy. It’s certainly picking up steam as a marketing buzzword in 2017. We saw it in the election, it played out during the Super Bowl, and you can bet you’ll be hearing more and more about empathy marketing in the months to come. But, we think it’s something that can be easily misused if not careful. Take a look at this Guide to Empathy by Kevin McKeon.
What we’re dissecting this week –
Are you “connecting” with your customer base? If not, you might want to consider putting yourself in their shoes. When you try to see life from their perspective you’ll be able to approach solutions differently. That’s why empathetic content marketing is such a powerful strategy for businesses. Check out these 9 genius examples of empathetic content marketing in action.
Quote we’re pondering —
“Empathy is about connection; sympathy is about separation.” – Brene Brown
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Did you enjoy this Quick List? If so, please forward this email to a friend or follow us on Twitter @REPASSinc.
Thanks for reading! Have a wonderful week.
To Your Success,
Will Krieger
SVP, Client Engagement
Joining World-Class Collaborative of Boutique Research Firms
We are pleased to announce that REPASS® Research and Strategic Consulting is entering a new era.
REPASS recently accepted the terms to be acquired by Research America, Inc. Research America was founded more than 35 years ago in Philadelphia. REPASS is the 12th company to join the Research America family, creating a world-class collaborative of boutique research firms.
This does not change our relationship with you in any way— REPASS’ Founder and CEO, Rex Repass, along with all other employees, will maintain their relationships with existing clients. REPASS will continue to operate under its current brand and the entire REPASS team will remain in place to serve the firm’s client base.
This relationship will better serve our clients and their future market research needs. We are particularly excited by our expanded abilities to excel in mobile research, website usability, enhanced digital and social media analytics, new focus group facilities, and a fully-equipped test kitchen for sensory development and taste testing.
We look forward to continuing our relationship with you as we enter this new phase. Your business is very important to us, and we are excited to serve you with our enhanced capabilities and reach.
To Your Success,
Rex Repass
Founder and CEO
Quick List: Harnessing Positive Energy at Work
In case you missed our last edition of the Quick List, take a look…
What we are practicing this week —
Building positive energy. Because who doesn’t need more of this in their life? Outside of the day-to-day, the election, the news, the protests, and more have clearly created stress across the board. Stress can creep into our work and wreak havoc. Actively working to bring more positivity into your professional life (and your teams’ lives) will have a far-reaching impact. Check out these research-based tips on six ways to build a more positive workplace.
What we are thinking about this week–
Polls. It’s virtually impossible to get through the last week and not wonder how in the world the pollsters seemed to get this election so wrong. It was a tight race, and polls were within margin of error. Rarely was there discussion of margin of error, typically in the 3-4% range. This margin has a great impact on presidential races, but it’s accuracy is perfectly good for marketing purposes. We really appreciated this article from AdAge taking a closer look at polling in the presidential election.
What we’re sharing with you—
Daily inspiration. You are what you think you are and you tend to think what you tell yourself. Feeding our minds with positive messages and motivation is a big part of our culture around here, and we want to share a little of that with you. Download our free mobile and desktop backgrounds here – When you’re done exploring, you’re finished.
Quote we’re pondering —
“Be the change you want to see in the world.” – Ghandi
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Did you enjoy this Quick List? If so, please forward this email to a friend or follow us on Twitter @REPASSinc.
Thanks for reading! Have a wonderful week.
To Your Success,
Will Krieger
Vice President, Insights