We meet our clients where they are and begin exploring from there. No two paths are the same because no two clients or their challenges are the same. This is why flexibility is key. We have a tool kit full of tools, and we’re the master craftspeople who know how to use them to get the results needed. Passion and commitment drives us to keep learning, keep pushing – always working to ensure we’ve explored as far as we can explore. It’s what helps us ask the questions others miss. And, we know there’s always more. If we keep asking why and what if, we will get to new answers, new insightful knowledge – that moves our clients toward new solutions. Faster.

Below are examples of the tools in our tool kit:


  • Telephone
  • Internet
  • Mobile
  • Social
  • Mystery Shopping In-store/In-person
  • Intercept
  • Central Location Testing
  • Mail


  • Focus Groups
  • Individual Diagnostic Interviews
  • Dyads/Triads
  • Ethnography
  • In-home Observational
  • Simulated Environment
  • Shop-a-long
  • Dial Testing
  • Bulletin Boards
  • Video Diaries


  • Creative Problem Solving
  • Corporate Visioning
  • Invention / Ideation Workshops
  • Strategy Development Facilitation
  • War Gaming Scenario Planning
  • Crisis Communications