Chuck McFadden
Vice President, Marketing Sciences

Careful and considerate, yet inventive and ingenious. Chuck brings clients and teams to a place of knowledge and understanding, particularly when it comes to data and advanced analytics. As Vice President, Marketing Sciences Chuck helps find the data and proof that enables teams to move forward. Rarely satisfied with the first pass of an analysis, he will work to integrate knowledge from other fields in order to make perfect sense of data. He is enthusiastic about getting the most out of the data and digging well past the surface to find behavioral truths of the consumer.

With formal training in psychology, Chuck has been committed to the science of understanding people for a long time. His knack for numbers and angles transfers to his golf game; but, be careful, because that’s often where he goes to study people too.

Quoted:

“The typical solution will provide an answer, but it may not be the best answer – our clients deserve the best thinking we can bring.”