To define the future of the connected living room and to generate viable product ideas for market introduction within 6 months
A series of consumer immersions were completed online and in person and an insights-to-innovation workshop followed. Online video diaries and in-home interviews were completed to understand how people were connecting devices throughout their home and particularly within their living room and TV. The resulting consumer videos and insights were used as inspiration for a two-day innovation workshop that generated more than 50 ideas. Using rapid prototyping, ideas were tested in consumer immersion sessions.
Three products were selected to present to leadership. Video from the research was compiled and used to sell the ideas to leadership. A new product was launched within six months of completing the research.