TITLE: Marketing High-Tech 

Thought Leadership
MARKETING TECHNOLOGY

Objective

With so much to gain – or potentially lose – when it comes to technology, it’s no surprise that marketers say they feel they know more about the digital world than IT, according to this recent study. In partnership with gyro, a global ideas shop, and REPASS, interviews were completed with marketing thought leaders to determine the shift in marketing of high-tech.

The work

A series of in-depth interviews were completed with CMO and VP-level marketers at large global and national organizations. The discussion was strategically focused to understand how and why decisions related to technology are made in an organization.

The result

Tremendous insights were gained surrounding the evolving relationship between Marketing and IT, as well as how marketers are evaluating new technology initiatives for their organization.

Click the image to the left to view this report

This is part one of a two part series. An online survey will be conducted later this year. Check back for updates.