Summer is finally here, and like you, many of us in corporate America are eagerly anticipating using some of our precious vacation days. Spending time with family and friends, maybe soaking up the sun at the beach, losing yourself in a few good books, or doing whatever you enjoy to decompress from the workplace stress.
Paid vacation time is important for employees and at times feels like there is never enough. The amount of paid vacation days an employer offers is a critical benefit not only for recruiting new employees and attracting talent, but it is also important for employee retention. For employers, especially small to mid-sized businesses, there is a tradeoff that happens between the amount of paid time off offered to satisfy employees versus the cost to the business. So what is that optimal number of vacation days? REPASS wanted to know as well. Here’s what we found. Read more
I recently had two telephone in-depth interview projects going on at the same time. Both were with physicians, but different specialty areas and different topics of discussion. Both also included screen sharing information with the respondent, which can be a challenge for less technically inclined physicians. My work days (and evenings) were busy and a bit disjointed. Physician interviews were scattered throughout the day and evening, and I was still managing a variety of other projects. When I heard my computer ding (and my phone buzz) to remind me I had a physician interview coming up in 15 minutes, I would get ready.
Something strange happened in a recent interview that changed the way I think about the respondent when designing research… Read more
News of hackers stealing customer information from all types of businesses seems to be an almost monthly occurrence. From the most recent hack of patient information from Anthem, a major health insurance provider, to the massive breach of payment information from Target just before the holidays in 2013, consumers are more aware than ever that the information they entrust to businesses are vulnerable to theft.
It’s one thing when these computer criminals steal email addresses or phone numbers, but the vitality of consumers lives (and bank accounts) can be at stake when credit card information and social security numbers fall into the wrong hand. While businesses are beefing up their IT systems to protect their customer’s information and providing free identify theft monitoring and protection when hack do occur, the key question is what changes actually happen in consumer behavior as a result of a hack? Read more
Too often, we talk about how the consumer mindset is changing. Naturally, the movement to the digital landscape provides a clear example. The way consumers interact with ads, how they consume content, how social media has taken over traditional forms of communication, and more. Not often enough do we look internally at how these very same trends are impacting our meetings, the way we collaborate, our decision making, and our progress. Read more
It’s hard to ignore blogs these days. And, in fact, it doesn’t seem like many of us even try to. We actually rely on blogs and trust the solutions and ideas they present. We respond to the emotions they make us feel, and we are subconsciously influenced by them. Let’s consider these blog statistics from a recent survey:
- 81% of U.S. online consumers trust information and advice from blogs. / Source: BlogHer
- 61% of U.S. online consumers made a purchase based on blog recommendations. / Source: BlogHer
Why is that we trust blogs so much? There’s no doubt that it’s a part of the digital movement we’ve experienced over the past decade. But could it also have something to do with our declining trust in public institutions, industry, and leaders? In a 2013 study by Edelman, less than one in five people believe that a business or government leader will tell the truth when confronted with a difficult situation. Said another way, only 18% expect a leader to tell the truth. This is a telling contrast from the trust shown in blogs.
We have experienced a turning point where trust in corporations and governments has fallen, and it’s been transferred to the individual. The individual voice. The ones that are willing to make their opinion known. The people daring enough to create. Create products. Create services. Create content.
We’re here to participate in this blog economy. Yes, the goal is also to drive web traffic to our site and hopefully start more conversations with more people. But it’s also a place to introduce our ideas to the industry, and, most important, to inspire researchers, marketers, and strategists to go beyond. Beyond the surface to find deeper meaning and deeper insights – in themselves, in their team, and in their customers. That will inspire action.